Integrated Marketing Communications

MGMT X 460.52

Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.

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What you can learn.

Overview all major marketing media channels, including TV, print, and digital
Analyze integrated marketing communications plans to understand concepts, tactics, and strategies
Practice skills by creating an integrated marketing plan
Learn to develop metrics and measure return on investment

About this course:

This course focuses on the latest marketing communication practices—known as integrated marketing communications (IMC)—featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment."

Summer 2025 Schedule

June 25 - September 3

Wednesday 2:00PM - 5:00PM PT

Available

See Details

Instructor: Marc Villarreal

403292

Fee:

$895.00

In Person

Location: UCLA Extension Gayley Center in Westwood

Updating...

See Details

Notes

Internet access required.

Refund Deadline

No refunds after July 06, 2025

Course Requirements

Course Syllabus

Book: Start With Why by Simon Sinek

Portfolio/Penguin

Schedule

Type

Date

Time

Location

Lecture

Wed Jun 25, 2025

2:00PM PT - 5:00PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE

Lecture

Wed Jul 2, 2025

2:00PM PT - 5:00PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE

Lecture

Wed Jul 9, 2025

2:00PM PT - 5:00PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE

Lecture

Wed Jul 16, 2025

2:00PM PT - 5:00PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE

Lecture

Wed Jul 23, 2025

2:00PM PT - 5:00PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE

Lecture

Wed Jul 30, 2025

2:00PM PT - 5:00PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE

Lecture

Wed Aug 6, 2025

2:00PM PT - 5:00PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE

Lecture

Wed Aug 13, 2025

2:00PM PT - 5:00PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE

Lecture

Wed Aug 20, 2025

2:00PM PT - 5:00PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE

Lecture

Wed Aug 27, 2025

2:00PM PT - 5:00PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE

Lecture

Wed Sep 3, 2025

2:00PM PT - 5:00PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE

June 23 - September 7

This section has no set meeting times.

Available

See Details

Instructor: Joseph Hartnett

403293

Fee:

$855.00

Online

Updating...

See Details

Notes

Internet access required.

Refund Deadline

No refunds after July 06, 2025

Course Requirements

Book: IMC ? The Next Generation, Five Steps for Delivering Value and Measuring Returns Using Marketing Communications: by Don Shultz & Heidi Schultz

MCGRAW-HILL HIGHER EDUCATION

ISBN 978-0071416627

Course Syllabus

Fall 2025 Schedule

September 25 - December 11

Thursday 2:00PM - 5:00PM PT

Future Offering (Opens July 28, 2025 12:00:00 AM)

See Details

404458

Fee:

$945.00

In Person

Location: UCLA Extension Lindbrook Center in Westwood

Updating...

See Details

Notes

Internet access required.

No meeting Thursday, November 23, 2023. UCLA Extension is closed for Thanksgiving holiday.

Refund Deadline

No refunds after September 18, 2025

Course Requirements

Course syllabus not yet available.

Book: IMC – The Next Generation, Five Steps for Delivering Value and Measuring Returns Using Marketing Communications by Don Schulz & Heidi Schulz

McGraw Hill

Schedule

Type

Date

Time

Location

Lecture

Thu Sep 25, 2025

2:00PM PT - 5:00PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center

Lecture

Thu Oct 2, 2025

2:00PM PT - 5:00PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center

Lecture

Thu Oct 9, 2025

2:00PM PT - 5:00PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center

Lecture

Thu Oct 16, 2025

2:00PM PT - 5:00PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center

Lecture

Thu Oct 23, 2025

2:00PM PT - 5:00PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center

Lecture

Thu Oct 30, 2025

2:00PM PT - 5:00PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center

Lecture

Thu Nov 6, 2025

2:00PM PT - 5:00PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center

Lecture

Thu Nov 13, 2025

2:00PM PT - 5:00PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center

Lecture

Thu Nov 20, 2025

2:00PM PT - 5:00PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center

Lecture

Thu Dec 4, 2025

2:00PM PT - 5:00PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center

Lecture

Thu Dec 11, 2025

2:00PM PT - 5:00PM PT

UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center

September 25 - December 11

Thursday 6:30PM - 9:30PM PT

Future Offering (Opens July 28, 2025 12:00:00 AM)

See Details

Instructor: Rainier de Ocampo

404457

Fee:

$905.00

In Person

Location: UCLA Extension Gayley Center in Westwood

Updating...

See Details

Notes

Internet access required. No meeting on Thursday, November 27, 2025 because UCLA Extension is closed for Thanksgiving.

Refund Deadline

No refunds after October 05, 2025

Course Requirements

No Textbook Required

Course Syllabus

Schedule

Type

Date

Time

Location

Lecture

Thu Sep 25, 2025

6:30PM PT - 9:30PM PT